Jan-Michael Becker, Associate Professor, Department of Marketing, BI Norwegian Business School. Rajesh Goyal, ChairpersonĪddress by Chief Guest, Dr. Anil Kashyap, Director General, NICMAR and Chief Patron Therefore, through this program, the participants will be able to learn and use PLS-SEM in their research and publish quality research in their respective domains. The programme will offer a comprehensive introduction into the foundations of PLS-SEM.

It is observed that the acceptability of the PLS-SEM approach among the built environment scholars is very less. Compared to other methods, PLS-SEM offers much flexibility in terms of modeling and data requirements. PLS-SEM allows analyzing complex inter-relationships between observed and latent variables. It combines state of the art methods with an easy to use and intuitive graphical user interface. SmartPLS is a world-renowned software for data analysis using the partial least squares structural equation modeling (PLS-SEM) method. scholars and faculty members with a special focus on the built-environment domain.

The Scholar and Faculty Development Programme (SFDP) is planned to organize on the theme 'Fundamentals of PLS-SEM by using SmartPLS' for the Ph.D.